A joke is a great tool to get someone’s attention. Sometimes urban interventions use jokes to nudge people to react and reflect on our disconnection with our environment and each other in our ever increasing digitized world.
That is what the artist BIANCOSHOCK did for the CVTA’Fest in Civitacampomanaro, Italy, in 2016. Using pictures of the now very common apps and social media, the artists attract attention of the analog world; a time before the internet where people gathered in public spaces to socialize.
With a very humorous approach to criticize the way the social media impacts today’s society, these urban interventions attract people to the ‘old-fashioned way’ to occupy public spaces, such as the library, where browsing aisles of books is now replaced with users going to computers and searching on Google; where local stores now compete with online shopping.
For Italians, whose cities are centered around public spaces and traditions, urban interventions such as these can serve as a reminder for us to log off our digital devices and interact with our public spaces.